Priority Health Suspends Sponsorship of Cycling Races in 2009

Priority Health has made the difficult decision to suspend its sponsorship of cycling races in 2009. This affects the Tour de Leelanau and the Priority Health Cycling Classics in both Grand Rapids and Ann Arbor.

These races were a great success in their respective communities, providing a significant boost to local merchants. They also were very effective at reinforcing the brand for Priority Health and our other sponsors. Unfortunately, the current economic realities simply prohibit continued investment in these races.

The future of the races is unclear. Priority Health worked with professional organizations to stage these races and we hope they will be successful in securing new sponsors so the races may continue.

Priority Health values the sport of cycling and its ability to help kids and families embrace health and wellness. That is why we have maintained our sponsorship of the Priority Health Cycling Teams to be able to continue to promote safety, health and wellness to the community. To learn more about the Priority Health Cycling Team visit teampriorityhealth.com.

Questions may be directed to Amy Miller at Priority Health at 616 464-8571.